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Our mission is to provide an accessible service and opportunity for SME food & drink businesses, bursting with knowledge, trust and passion

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With our wealth of knowledge in the food industry, we're here to help! Whether that be on an advisory basis or all the way through to taking your products to buyers. Get in touch with your unique requirements and we will see if we can help. We pride ourselves on being honest, so if we can't help, we will try to point you in the direction of someone who can.


We can offer a service to fit you, from: advisory meetings through to leading day to day new business development.

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Top wins

  • Blue Goose Coffee: Listing with Selfridges

  • Tom Parker Creamery: Listing with Ocado

  • KA-EX: Listing with Superdrug online


We can offer a service to fit you, from: advisory meetings through to leading a full ingredient tender.

Healthy Food

​Top wins

  • Oato: Sourced finished product within spec and at a cost 21.6% cheaper than target


Insights are often costly and time consuming to gather yourself or exceptionally expensive if you use a data house (e.g. Kantar).


We gather relevant data and provide insights from the data,  tailored to the category you’re working on.


These insights can support your sales pitch or help steer your NPD strategy.

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The idea for SUP Foods started whilst at a food industry event where we were lucky enough to speak with a number of start-up food and drink businesses who create these delicious products. These conversations highlighted the lack of accessible, cost effective support in the industry for these businesses and the struggles they face into, sometimes daily.


SUP was created to support emerging British food and drink businesses and to highlight the brilliant products available to our customers. We commit to helping our suppliers in the foreground and the background, using our extensive experience within the food industry.

If you're a supplier, we'd love to hear from you! We're always looking for new exciting products from small brands.


Shop online or visit us in our Coffee Pod to explore some on Britain's exciting new brands!

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Nurturing Creative is a cost effective way for small businesses (with small budgets) to visually compete with bigger brands and their even bigger budgets. We're here to help you make an impact in:

Web design

Social Media content

Packaging design

Event content

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